Adgridwork is a failure?

Posted on March 22, 2008 | 482 views
Filed Under Opinion, Review | Leave a Comment

When giants like Google Adsense are in market for promotions, idea of advertisement for free sound appealing and adgridwork claims such a thing. They say that they can promote any website or product for free and for that matter one has to join their network. After joining adgridwork, it is required that its user should allow running ads of other websites and products for free and others in the network will reciprocate it.

The team adgridwork claims that adgridwork has served over 157,523,774 impressions across 63,563,077 page views. Our network currently consists of 16,235 unique websites and is growing daily. Having know it, I out of curiosity, thought to give it a shot. I joined it in no time and installed the code. The ads were having a cool appearance like any other paid service but after running it for some time that was spread over few weeks, I came to the conclusion that it is of no use to me because of two reasons:

  1. Visitors of my blog were not particularly interested in it any way.
  2. It was not generating any substantial traffic for my site too.

After such an experience, I started thinking on the why portion of this outcome. Having brainstormed a good deal with friends and others around, I came up with following reasons of its failure:

  1. adgridwork is a network of websites and blogs that is for free and many users are not established enough to generate substantial traffic for themselves so what to talk of traffic generation for others?
  2. Since this service is there for free so blogs and website tend to ignore it by putting it in some far corner of their visible web space ending up with no or small number of clicks.

To me these were two main reasons. If you feel like you can comment on it too. Before ending my post, I would say, after reading claims of adgridwork and testing it with my blog, I can say that it can offer a helping hand to emerging bloggers by generating much needed traffic but for established bloggers, it is like filling the precious ad space for nothing.

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